Tuesday, April 04, 2006

Wondering why your kids keep bugging you to buy?

I read an interesting post this morning from Boing Boing about kids, advertising and screen time (television, video games and movies). One book we have at the library on children and advertising is Consuming Kids: the Hostile Takeover of Childhood by Susan Linn. Here is more information about this title.

On the other side of th coin we have a couple of good titles by Paco Underhill including:
Why We Buy: The Science of Shopping
The Call of the Mall: A Walking Tour Through the Crossroads of our Shopping Culture.

Underhill spoke at the Public Library Association conference I attended in Boston. Libraries are very interested in this topic and the way that people decide to buy or in our case check-out materials. In many larger communities libraries must compete with bookstores and often merchandize (promote the selling of a product through placement or displays) the library. Some very interesting reading on psychology, the media and consumers.


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